Our 5 Step Marketing Process

It is our belief that it is not until you have a purpose and a reason for what you are doing that results and opportunities emerge. Our commitment to our clients involves finding purpose and results, which will drive client increase, sales frequency, effective strategies and revenue allowing them to become strong companies with solid foundations.

Our 5 step marketing process allows us to focus on creating a massive action plan that ensures results in every action by uncovering hidden opportunities and turning them into business assets.

1. Research, analysis and diagnostic
We work with our clients to bring into focus needs, wants, perceptions and expectations, competitive advantages, positioning, competition, product and service definition from actual internal and external data.

2. Insight
IdentityBox gathers and analyzes the information and results of our research, focus groups and communications and present a foundation of strategies, approaches, tactics, target market areas and geographical focus. This analysis will guide the creation of a marketing and objectives calendar.

3. Strategy
By defining and enhancing the services and products offered by our clients IdentityBox gains the ability to maximize market share, image, signature style, uncover risk reversal possibilities, product add-ons, cross selling and positioning in the geographic and industry market.
We also set in place tracking systems, positioning strategies, short and long-term milestones, assumptions testing and tasks that help us in measuring progress toward our objectives.

4. Execution
We create product accessibility, channels of distribution, packaging image, branding and signature style every step of the way.
Our team of designers, artists, photographers, writers, marketing experts, printers and support network put into motion the ‘Foundation Objectives Schedule’ to deliver a solid, purpose driven marketing kit and a continual marketing execution. IdentityBox takes the marketing plan and runs with it insuring that we stay on target, with the attitude toward the objectives.

5. Results
IdentityBox not only puts the program in motion, we also track and measure the results, help define transfer of ownership and interaction between clients and staff and help create a feedback and referral program. As part of our 5-step program we create accountability by taking ownership into the results of the marketing plan and supplying our clients with regular tracking reports.

If you find it a challenge to put together a strategic marketing plan call us at 913-254-7840, our marketing analysis will give you the strategic edge your business needs to succeed.